First Mercedes-AMG Performance Center Launched in Thailand
Bangkok (Thailand) – August 7, 2019 (travelindex.com) – Welcome to the first Merdeces-AMG performance center in Thailand with a three-storey showroom by BKK Autohaus Kanchanapisek. Mercedes has high ambitions for the AMG brand here; it was only officially launched with a new and ambitious growth strategy three years ago. The AMG Performance Center is the next major move in the plan.
AMG is the performance division of Mercedes-Benz and has strong name recognition in Thailand. AMG offers high margins and the opportunity to hook in younger buyers.
Mr. Anupon Likitpurkpaisan (fourth from right), Managing Director of BKK Autohaus Kanchanapisek, hosted a grand reception to officially launch the 1st Mercedes-AMG Performance Center in Thailand at his three-storey Kachanapisek showroom recently. Amongst the distinguished clients and guests attending the event is Mr. Roland Sebastian Folger (fifth from right), President & CEO of Mercedes-Benz (Thailand).
Pictured from left are: Mr. Michael Braun; Mrs. Supa Likitplug; Mr. Rienchai Likitplug, Chairman of BKK Group; Mr. Heiko Nitsche; Mr. Roland Sebastian Folger; Mr. Anupon & Mrs. Jinapak Likitpurkpaisan; Mr. Putthi Tulayathun; and Mr. Sichan Song, Managing Director, Mercedes-Benz Leasing Thailand.
About AMG-Mercedes GmbH
AMG – these three letters stand worldwide for supreme automotive performance, exclusivity, efficiency and highly dynamic driving pleasure. Mercedes-AMG GmbH has recorded numerous successes in motor sport and through the development of unique road-going vehicles, thereby repeatedly underlining its position as a highly successful performance and sports car brand – and today this is truer than ever. Today, as a wholly owned subsidiary of Daimler AG, the Affalterbach-based company represents the sporting spearhead of the Group.
Affalterbach is home to the management, administration, sales, development and design teams as well as AMG hand-crafted engine building. This is where AMG V8 engines are produced. Other engines are produced in plants within the Daimler Group: Kölleda (four-cylinder in-line engines) and Mannheim (V12 engines). Each engine is hand-assembled by a single engine builder at these sites according to the “one man, one engine” philosophy and provided with a badge hand-signed by the relevant technician.
Mercedes-AMG is today responsible for the development not only of the new eight-cylinder family of the Mercedes-Benz brand, but also of the AMG V8 engines.